7 simple marketing tips for more salon clients
Marketing for a salon doesn't have to be a campaign. Seven things you can sort out this week that keep working afterwards.
Ask for Google reviews
Reviews decide whether someone searching for you actually walks in. Automatically send a request the day after the treatment, instead of asking at the desk.
Send a birthday message
A short message with a small treat brings in a booking surprisingly often, precisely because hardly anyone does it.
Reach out to customers who haven't visited in a while
Create a group of everyone who hasn't visited for four months and send them one targeted email. This is almost always cheaper than winning a new customer.
Put your services online clearly
Prices and durations on your site remove doubt. Uncertainty is the main reason people don't book.
Use recommendations
Give existing customers something small when they bring someone along. Word of mouth is still the strongest force in this industry. With the Referral programme (Premium), customers get a personal share code after their first appointment: the friend gets a discount, and your customer gets a reward once the friend has visited.
Take one good photo a week
You don't need a photographer, just consistent light and permission. That way you build a portfolio in six months.
Measure what works
Check every month which promotion brought in bookings. Stop doing the rest.
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