How to get more customers through Instagram
You don't need to post every day to win new customers through Instagram. It comes down to three things: visible work, a clear next step and consistency.
Show the result, not the salon
People scroll past photos of your interior. Not before-and-after shots of a colour or cut. Ask customers for permission, photograph by the same window and don't use filters that change the colour.
Put a booking link in your bio
Someone who likes your work should reach your calendar within two taps. Put one link in your bio that goes straight to your booking page, not to a contact form.
Plan one fixed moment each week
Two good posts a week work better than seven rushed ones. Block out a fixed half hour to select and schedule photos. Consistency matters more than volume.
Reply within a day
Questions via DM are buying signals. Answer them within a working day and point people to your booking link instead of emailing back and forth about times.
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